October 31, 2019
It’s the most wonderful time of the year – Halloween! Every October, Hudson Square become Hudson Scare. You may know that the NYC Halloween Parade starts in Spring Street Park, but did you know that many of our local businesses take Halloween a seriously as we do? Hudson Square is taking Halloween to the next level outside with crows, cocktails, and witches, but our local companies are taking it to the next level inside with company parties, costume contests, and more!
On October 31st, Medidata will celebrate their annual Halloween party around the world. Each office will gather together in their costumes for good food and lots of fun activities. There will be pumpkin carving and costume contests where prizes will be awarded. The Halloween party has become a longtime favorite for the employees at Medidata.
The Door’s mission is to empower young people to reach their potential by providing comprehensive youth development services in a diverse and caring environment. They also know how to celebrate Halloween most creatively. This year the Door threw a “In the name of courage” KiKi Ball. Door artists under the age of 24 dressed up in their finest and spookiest wear and hit the runway.
Trip Advisor has always taken Halloween to the next level. In 2017 they even partnered with the BID to celebrate the spooky season with some of the finest costumes we’ve seen.
HERE is one of the oldest performance art institutions in Hudson Square. They’ve created larger than life works on the stage for over 25 years. This Halloween they’re dressing up- with a dress rehearsal. While the parade is marching along outside, HERE will be in the final dress rehearsal for one of our biggest productions ever: The Black History Museum…According to the United States of America, which is taking over our entire space! With public performances beginning November 1st and running through the 24th.
This year we even have a local parade participant! DoubleVerify is a global internet technology DoubleVerify’s technology protects the world’s largest brands from appearing next to fraudulent and inappropriate content on the internet—such as hate speech, inflammatory political content and fake news.
The theme of the DoubleVerify float is ‘Free the Internet.” With the Statue of Liberty as the physical foundation and all that she symbolizes, the statue will be gradually ‘invaded’ by a whirlwind of fake news headlines across her body, gradually covering her entire surface like pieces of paper-driven by the wind.
The visual projection will end with the phrase ‘Fake News’ followed by a transition to a quiet state on the Statue, representing her serene strength and the hopeful freedom that she represents. DoubleVerify is participating in the parade as a member for the local business community to communicate how important a transparent, honest and free internet is to the world!