Hudson Square Connects with…RDA

Wednesday, April 28th, 2010

In each newsletter, we’ll be shining the spotlight on one of Hudson Square’s fabulous businesses.  This time, we give a shout-out to RDA a branding agency that has been an innovator in the district since 1995 and the designers of the Connection’s new website www.HudsonSquareBID.org

Founded in 1976 by Michael Racz and Gail Dessimoz, RDA left midtown for a 14,000-square-foot space at 100 Vandam Street, where today 50 creative professionals work with notable brands including Starwood Hotels, Sony, MTV Games and the Empire State Building.

An array of qualities attracted RDA to Hudson Square — proximity to other hip neighborhoods, transportation options, less hassle for clients coming to their office, and access to the city’s most interesting food, galleries and shops.

But there was one factor that made the decision simple.

“Hudson Square best represents the style and attitude of RDA.  We are proudly independent; leaders in our own right.  Hudson Square provides us with the cache we require without appearing trendy,” says Gail Dessimoz, principal.

RDA searched the city but found that “no neighborhood provided the same unique sense of identity and value available as Hudson Square,” says Ms. Dessimoz.

RDA says it loved the neighborhood and small-town feel.

“We hope that through the efforts of Hudson Square Connection many others will come to enjoy the area as well,” says Ms. Dessimoz.  “We look forward to benefiting from their efforts and seeing the manifestation of our longtime belief that this neighborhood is a great place to work, live and play.”

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