1- Lincoln Center The Lincoln Center for the Performing Arts project is an on-going seven-year collaboration with architects Diller Scofidio+Renfro. The project entails the renovation of the entire Lincoln Center campus, the Juilliard School, Alice Tully Hall, a new restaurant building, new public spaces, new entry stairs and the development of a systematic identity and design system. We deployed the theme of 'White, Light, Transparent' as a recognizable connective tissue for all the public spaces, and to unify the many venues and elements that make up the complex. The 'White Light' theme links the identity and signage system and is integral to the architecture and materials, the comprehensive campus wayfinding system, digital displays, large-scale building façade graphics, maps, and donor recognition.
Barneys Genes Table Top As part of the relaunch of their 8th floor Co-op at the flagship store in New York, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. We were asked to develop a concept for the table top that included a simple ordering system and interactive experience. Working with Perceptive Pixel's backend technology and hardware, we developed the concept of a 'digital river' that flows across the table made up of twenty-eight interactive touch screens. Treating the table both as one giant screen and 28 individual screens, we created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface.
As part of the relaunch of their 8th floor Co-op at the flagship store in New York, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. We were asked to develop a concept for the table top that included a simple ordering system and interactive experience. Working with Perceptive Pixel's backend technology and hardware, we developed the concept of a 'digital river' that flows across the table made up of twenty-eight interactive touch screens. Treating the table both as one giant screen and 28 individual screens, we created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface.
As part of the relaunch of their 8th floor Co-op at the flagship store in New York, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. We were asked to develop a concept for the table top that included a simple ordering system and interactive experience. Working with Perceptive Pixel's backend technology and hardware, we developed the concept of a 'digital river' that flows across the table made up of twenty-eight interactive touch screens. Treating the table both as one giant screen and 28 individual screens, we created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface.
As part of the relaunch of their 8th floor Co-op at the flagship store in New York, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. We were asked to develop a concept for the table top that included a simple ordering system and interactive experience. Working with Perceptive Pixel's backend technology and hardware, we developed the concept of a 'digital river' that flows across the table made up of twenty-eight interactive touch screens. Treating the table both as one giant screen and 28 individual screens, we created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface.
As part of the relaunch of their 8th floor Co-op at the flagship store in New York, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. We were asked to develop a concept for the table top that included a simple ordering system and interactive experience. Working with Perceptive Pixel's backend technology and hardware, we developed the concept of a 'digital river' that flows across the table made up of twenty-eight interactive touch screens. Treating the table both as one giant screen and 28 individual screens, we created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface.
As part of the relaunch of their 8th floor Co-op at the flagship store in New York, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. We were asked to develop a concept for the table top that included a simple ordering system and interactive experience. Working with Perceptive Pixel's backend technology and hardware, we developed the concept of a 'digital river' that flows across the table made up of twenty-eight interactive touch screens. Treating the table both as one giant screen and 28 individual screens, we created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface. All the content displayed is repurposed from existing advertising, photography and postings from The Window online blog, fully immersing shoppers in the world of Barneys New York. Touching an item pulls up a content overlay and allows the user to interact with it further as w

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  • Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of our work is brand strategy for cultural and commercial clients who value the power of design. We identify and clarify core institutional values and create innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide. Our intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse. Business capabilities.Strategic and conceptual design, input for all aspects of brand outreach.
  • Graphic identity, including logo design and typographic standards.
  • Electronic delivery systems and content development, including web & mobile application development.
  • Web and multi-media design, including web site design, development and dynamic presentations.
  • Wayfinding, navigation and signage programs for various program types.
  • Architectural and interior design for branded environments.
  • Printed material, including marketing collateral, informational brochures, catalogs and books.
  • Copywriting, editing, and photography art direction for specific project-related content.

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