Business and Professional Services
75 Varick Street
Intent Media (www.intentmedia.com) helps retail sites fully monetize their site traffic by augmenting transaction revenues with high margin ad revenues. The company's platform identifies intent actions and targets highly relevant advertising against that intent. Intent Media deploys a proprietary suite of data-driven risk mitigation tools to enable retailers to extract the advertising value of their traffic and simultaneously preserve transaction value. For example, the company’s Ads for Travel enables several of the top online travel agents to monetize traffic in their flight booking path with advertising from airlines and other OTAs. The privately-held company is backed by institutional investments from Redpoint Ventures and Matrix Partners and individual investors including LinkedIn’s Reid Hoffman, AppNexus’ Brian O’Kelley, and Gilt Groupe Inc.’s, Kevin Ryan.